Homegrown in Grand Rapids
This week, I want to talk about something that’s very important to Elders’ Helpers. It’s something that we like to show off, something we advertise, and something we are extremely proud of; we are homegrown and local. From the top on down, Elders’ Helpers is a local company, smack-dab in the middle of Grand Rapids, serving the people and residents of Grand Rapids and its surrounding areas. From our caregivers and client coordinators, to the PERS technicians and installers, we’re a local company. If our clients ever have questions or concerns, they can find comfort in the fact that they are dealing with a local person from their community, not someone in a call center hundreds of miles away.
We stay local and employ local because the people of our community are invested in the way we do business and care for our clients and our city. This compassion for our community and its residents shows in the quality in which we provide our services, and is a necessity for our city to thrive.
Staying Informed of Local Issues
One of the ways that we stay up to date on local trends and issues affecting our community is by participating in vendor fairs. Vendor fairs are an important tool that we use to promote Elders’ Helpers and all the services that we offer, meet residents of the community, and build relationships with other local minded businesses.
When we participate in a local vendor fair, our goal is to educate the community of the services we offer and why Elders’ Helpers may be a good fit for their health care needs. By attending vendor fairs, we are able to have meaningful conversations with a large number of potential clients to hopefully better understand their needs and wants. In addition, we are able to network and create potential contacts with other providers in the area. In the health care industry, networking is the key to expanding your reach. The more relationships we develop with other local businesses, the more we are able to grow and flourish in the community that we love so much.
Elders’ Helpers at the 2nd Annual Heather Hills Health & Wellness Fair
We recently participated the 2nd Annual Heather Hills Health & Wellness Fair, promoting our Safety Net Program. For those who don’t know, our Safety Net Program is where we offer a number of our Personal Emergency Response Systems (P.E.R.S.), from our in-home Safety Buttons, to our Wireless Safety Button that can be taken wherever someone goes. We had a booth at the fair, where people were able to actually see what we offer and how it works. Many people get a better feel for how our products work if they are able to see it and have a hands on experience with the product or system. This was a way for us to bring it to the people, so to speak. Not only were people able to learn more about our Safety Net Program, they were able to meet a couple of people from our office. This type of fair allows us to directly extend our reach to people in the community, who may not know much about us.
DID YOU KNOW?
Senior citizens are the fastest growing demographic on Facebook according to the Pew Internet and American Life Project., which found that 53% of Americans who are age 65 or older are online and 34% of those people are on Facebook.